Content & SEO
Blogs and long-form articles, website and landing page copy, keyword research, on-page SEO, editing and proofreading.
Portfolio · Vol. 01Abuja, NigeriaOpen to new projects
Janet Umoru
- Content Writer
- Social Media Manager
- Digital Marketer
Turning ideas into impact with content that speaks, connects, and converts.
+1,000%monthly views
50+ videos shipped
Content StrategySocial Media ManagementSEO CopywritingBrand StorytellingScriptwritingPaid CampaignsAnalytics
01Who I am & what I do
Hello, I'm Janet.
I'm a content and social media marketer based in Abuja, Nigeria, with 3 years of experience creating SEO-optimised content and running high-growth social campaigns for fintech, real estate and technology brands. I combine strong writing, short-form video, paid social and analytics to turn brand goals into measurable traffic, engagement and leads.
- Growth in monthly views in one campaign month
- 0%+
- Growth in monthly views in one campaign month
- Accounts reached, 55% of them non-followers
- 0
- Accounts reached, 55% of them non-followers
- Short-form videos produced & edited
- 0+
- Short-form videos produced & edited
- Lift in conversion rates from product copy
- 0%
- Lift in conversion rates from product copy
- ✓Multiple articles on Google's first page within 90 days
- ✓8–10 SEO articles published every month
- ✓60% increase in website engagement from content rewrites
- ✓30% lift in audience retention and engagement
Brands I've helped find their voice
02 · Clients & collaborators
03Skills & expertise
What I bring to the table
Social Media Strategy
Strategy, campaign planning (pre, live and post), short-form video and community management across Instagram, TikTok, X and Facebook.
Paid Social & Lead Generation
Paid campaigns on Meta, TikTok and X, lead capture and email marketing that feeds retargeting.
Brand Storytelling & Scripts
Brand narratives, scriptwriting for video, podcast and social, and plain-language guides to complex products.
Planning & Analytics
Content calendars, content audits, performance reporting, audience and trend research, and cross-functional collaboration.
04Work experience
The story so far
Three years across fintech, real estate and tech: SEO articles on Google's first page, campaigns across four platforms, and the numbers to show for it.
Sept 2024 — Present
Content Writer & Social Media Manager
Nearpays Technologies · Fintech · Nigeria & Ghana
Content & SEO
- Write and publish 8–10 SEO-optimised blog articles monthly on fintech and digital payments, getting multiple articles onto Google's first page within 90 days.
- Partner with product and sales on product descriptions, feature explainers and promotional copy, contributing to a 10% increase in conversion rates.
- Turn complex fintech concepts into plain-language guides and LinkedIn thought-leadership content.
Social Media
- Lead social strategy and execution across Instagram, TikTok, X and Facebook; produced and edited 50+ short-form videos for launches, events and campaigns.
- Run content audits and performance reviews, driving a 30% increase in audience retention and engagement.
- Write captions, hooks, CTAs and X threads; plan the content calendar and schedule via Meta Business Suite.
- Manage community engagement and support launches with paid promotion in Meta Ads Manager, with weekly and monthly performance reports.
Jun 2025 — Feb 2026
Content Creator & Digital Marketing Executive
PX Property Hub · Real Estate · Nigeria
- Designed and ran a multi-phase campaign (pre-, live and post-campaign) that grew monthly views from ~2,000 to 27,656 in one month, reaching 6,557 accounts (55% non-followers).
- Planned paid campaigns on Instagram, Facebook, TikTok and X, with ads generating 30.2% of total views.
- Wrote scripts, graphics copy, FAQs, carousels and content briefs, and owned the content calendar and brand voice.
- Ran an interactive trivia campaign and captured leads via Google Forms for email marketing and retargeting.
Dec 2023 — Jun 2024
Web Content Writer
Precision Infotech Limited · IT Services · Nigeria · Contract
- Rewrote website copy, blogs and newsletters for clarity and SEO, driving a 60% increase in website engagement, a 10% lower bounce rate and 15% longer sessions.
- Built content calendars that raised team productivity by 15%, and used analytics to improve content reach by 15%.
Oct 2023 — Present
Freelance Content Writer & Brand Storyteller
Self-employed · Remote
- Write blogs, brand narratives, web copy and 50+ scripts (video, podcast, social) for startups and small businesses across real estate, fintech and lifestyle.
Ongoing
Content Writer & Editor
Koinonia Global · Volunteer · Abuja
- Write and edit service captions, graphics copy, testimonies and inspirational content for church services and social channels.
05Content writing
Words that work hard
Website copy, long-form guides, brand stories and scripts. Each one opens the original piece.
07Education & certifications
Trained in the craft
- 2023
B.Sc. Mass Communication
Ibrahim Badamasi Babangida University, Niger State
- 2025
Content Marketing Masterclass
Udemy · Certificate
- 2024
The Complete Content Writing Course 3-in-1
Content Writing, Copywriting & Content Marketing · Udemy
Some tools I use
WordPressGoogle AnalyticsSearch ConsoleSemrushAhrefsUbersuggestMeta Business SuiteMeta Ads ManagerCanvaCapCutGoogle Forms
08What my people say
Janet is an exceptional Content Specialist who consistently delivers high-quality, engaging content that elevates brand presence and drives audience engagement. At Precision Infotech, her creativity, strategic thinking, and attention to detail played a key role in simplifying complex topics and crafting content that resonated with our target audience.
Thumb-stopping, on purpose
From 2,000 to 27,656 views, with the dashboards to prove it.